ŠKODA Monte Carlo
Monte Carlo lifestyle without breaking the bank
The Monte Carlo range pays homage to ŠKODA’s racing heritage. As few people realised, we developed a brand ambassador to connect with younger, sportier drivers.
Carlo Monte “lives the Monte Carlo lifestyle without breaking the bank”. He personifies the “Simply Clever” brand attitude, connecting the Monte Carlo range with ŠKODA’s historic and current rally success.
Carlo Monte has become a big success on Facebook, with an average reach of 4.3 million per month.