What is it about the Octavia?
Although the ŠKODA Octavia is one of Europe’s most popular cars, with consistently excellent reviews, it’s hard to agree on what exactly makes it so great.
This problem became the starting point for our campaign, developed in a format as versatile as the car. Multiple ‘modules’ allowed flexibility and freedom for local markets to create their own commercials.
The campaign worked in digital media, TVC and print, and has run in 22 territories so far.