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TOUR DE FRANCE 2017

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RIDE ON

ŠKODA not only continues to sponsor the Tour de France, it also supports cycling events at all levels the world over. So to mark the start of the 2017 Tour de France we launched a 360° degree campaign encouraging lovers of cycling to ‘Ride On’.

Evolving the animated theme of the last two years, the campaign celebrates cycling’s many archetypes. The film content shows various characters joining the professional riders the Tour de France to form a joyful procession accompanied by an equally-rocking version of ‘Bicycle’ by Queen.