ŠKODA Tour De France Sponsorship

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Born on Bikes, 120 years of cycling

The Tour De France is the world’s largest annual sporting event, and ŠKODA has sponsored it for over 10 years. But the few people that realised, didn’t understand why.

On ŠKODA’s 120th anniversary, we decided to change this. We told the story of how ŠKODA had truly been ‘Born On a Bike’ when our founders first decided to build their own bicycles. Our illustrated campaign worked across all media, and created unparalleled cut-through.

Tour de France microsite
Tour de France Car
1977 ŠKODA 130 RS
Footer tour de france pic